Advertising Information
What the Newspaper Ad Person Won't Tell You
Newspapers are considered the PRIMARY advertising
medium by 99.4% of all retailers.
The Skinny on Billboards
Several years back the billboard people put a big
picture of "Sharlene Wells, Miss America" on
billboards all over town. She was everywhere.
9 Tips for Better Billboards
It is a given that billboard advertising "outdoor"
is not a "quick fix". If sales are down, you can't
quickly put up a few boards to boost the numbers.
7 Tips for Better Ads
The content of advertising is basically the same
no matter what the media. It is good and it works,
or it is bad.
Books, Bibles and Fast-Talkers
Every community has 'em. Fast talkers who roll
into town with a clever idea to sell to people in
business.
What Do Your Ads Say?
Make a list of everything you think should be
included at one time or another, in one of your
ad, be it radio, newspaper or Little Jimmie's
class play program.Everything.
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown
with us to be a major player in advertising. The
radio industry says they get about 8 percent of
all advertising bucks.
Should You Advertise on TV?
When people discover my background in advertising,
the questions flow. One of the most frequent
questions is "Should I advertise on TV?"I can't answer that questions until I ask a
number of questions first.
Send em to the White Pages
Your business is listed in the Yellow Pages
whether you buy an ad or not. Your business is
listed in the Yellow Book and the other phone
books, too, no purchase necessary.
15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the most
popular forms of advertising in the country today.
Almost every home in America (96.
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most
popular forms of advertising in the country today.
Almost every home in America (96.
Radio Interview 101
Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for
an interview) can take on various forms, depending on the type
of station the show is done at. What's best? All of them at the
same time, of course.
Creditability In Advertising
I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.
7 Unique Ways To Get FREE Advertising
1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.
When Advertising Wears Out
One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).
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